The Ritual · First cleanse
The first cleanse, explained

A dry-skin melt for makeup and SPF: work Original balm into oil, add water to turn it milky, rinse, then follow with a simple second cleanser.
Three states. One first cleanse.
Start with dry hands and dry skin. Warm a small, almond-sized amount between your palms.
Massage gently over the face. The balm softens into an oil that helps loosen makeup and sunscreen.
Add water with your fingertips and keep massaging gently. The oil emulsifies into a milky texture; rinse away or remove with a warm damp cloth.
Then use your usual gentle second cleanser. These are three stages of the same Original balm, not three separate products.
When it earns a step—and when to skip it
Makeup and persistent SPF are the reason to reach for a first cleanse. On bare-skin days, a single suitable cleanser may be enough. Keep the massage comfortable; extra rubbing is not extra value.
This guide covers ELEMIS Pro-Collagen Cleansing Balm Original only. Its aromatic formula may not suit someone seeking fragrance-free cleansing. The product name is not evidence that a wash-off cleanser increases collagen production.
Worth the money?
The premium is for the cleansing experience and a texture you enjoy using consistently. Frequent makeup or SPF wearers who like an aromatic balm are more likely to find a place for it than someone who rarely needs a first cleanse.
Current price paid ÷ the number of cleanses you get from the jar. Track your actual use; a made-up serving count would make the answer look more precise than it is. Compare the same size, and include the second cleanser in your routine budget.
A simpler cleanser is the better buy if it already removes your daily products comfortably, or if fragrance, an extra step or the premium makes this a reluctant purchase.

The exact product
ELEMIS Pro-Collagen Cleansing Balm Original
Original · 3.5 oz · one jar
The linked listing is 3.5 oz; check the selected size rather than assuming every jar listed is the same size.
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